Cookie Policy
Last Updated: July 4, 2026
1. Introduction
Welcome to Chuys ("we," "us," or "our"). This Cookie Policy explains what cookies are, how we use them on our website chuys-new.rest, and what choices you have regarding our use of cookies. This policy should be read alongside our Privacy Policy and Terms of Service.
As a food business operating in the United States, we are committed to transparency about the technologies we use to enhance your experience on our website. We comply with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act guidelines on consumer protection and digital transparency.
We encourage you to read this Cookie Policy carefully to understand how cookies function and how you can manage your preferences. If you have any questions, please contact us at the details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to provide a better user experience, and to give website owners useful information about how visitors interact with their sites.
Cookies are created by the web server and stored in your browser. When you revisit the same website, the browser sends the cookie back to the server, allowing the site to recognize your device and remember certain information about your previous visit — such as your preferences, login status, or items in a shopping cart.
Cookies do not typically contain personally identifiable information, but personal information that we store about you may be linked to information stored in and obtained from cookies. There are two main types of cookies based on their origin:
- First-Party Cookies: These are set directly by our website (chuys-new.rest) and are only readable by our site.
- Third-Party Cookies: These are set by third-party services that appear on our website pages, such as Google Analytics or advertising platforms.
Cookies can also be classified by their lifespan:
- Session Cookies: These are temporary cookies that expire when you close your browser. They are used to keep track of your movements from page to page during a single browsing session.
- Persistent Cookies: These remain on your device for a set period of time specified in the cookie. They are activated each time you visit the website that created them.
3. How We Use Cookies
At Chuys, we use cookies for a variety of purposes to improve your browsing experience on chuys-new.rest. Specifically, we use cookies to:
- Ensure our website functions properly and securely.
- Remember your preferences and settings when you return to our website.
- Understand how visitors use our site so we can improve its content and functionality.
- Deliver relevant advertisements and promotional offers related to our food products and services.
- Measure the effectiveness of our marketing campaigns.
- Provide social media features and integrations.
- Prevent fraudulent activity and improve security.
4. Types of Cookies We Use
We categorize the cookies we use into the following types:
4.1 Essential / Strictly Necessary Cookies
These cookies are fundamental to the operation of our website. Without them, certain features or services would not be available. They are typically set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store any personally identifiable information, and they cannot be disabled without significantly affecting how our website functions.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
4.4 Advertising and Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising related to our food offerings and promotions.
5. Specific Cookies We Use
The table below provides detailed information about the specific cookies used on chuys-new.rest, including their names, purposes, types, and duration:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users on a shorter time scale. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits data collection on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. | Advertising | 3 months |
cookieconsent_status |
Chuys (First-Party) | Stores the user's cookie consent state for the current domain, ensuring the consent banner is not shown repeatedly. | Essential | 1 year |
PHPSESSID |
Chuys (First-Party) | Preserves user session state across page requests. Essential for website functionality including order and reservation management. | Essential | Session |
__utma |
Google Analytics (Legacy) | Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exist. | Analytics | 2 years |
__utmz |
Google Analytics (Legacy) | Stores the traffic source or campaign that explains how the user reached your site. Updated at each page view. | Analytics | 6 months |
user_preferences |
Chuys (First-Party) | Stores user preferences such as language settings, location, and dietary filters for personalized food menu browsing. | Functional | 6 months |
cart_session |
Chuys (First-Party) | Maintains the state of a user's online order or cart during their visit to ensure items are not lost between pages. | Functional | Session |
_dc_gtm_UA-* |
Google Tag Manager | Used by Google Tag Manager to control the loading of a Google Analytics script tag. Helps manage marketing and analytics tags. | Analytics | 1 minute |
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
6.1 Cookie Consent Tool
When you first visit chuys-new.rest, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by accessing our cookie settings panel available on our website.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. The following links provide instructions for managing cookies in the most commonly used browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/
Please be aware that restricting cookies through your browser may affect the functionality of our website and other websites you visit.
6.3 Opt-Out Tools for Specific Services
For third-party cookies, you can opt out directly through the following tools and links provided by the respective service providers:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
- Google Ads and Personalized Advertising: You can manage your Google advertising preferences and opt out of personalized ads through Google's Ad Settings: https://adssettings.google.com
- Facebook / Meta Ad Preferences: You can manage your Facebook advertising preferences and opt out of interest-based advertising through: https://www.facebook.com/ads/preferences
- Digital Advertising Alliance (DAA): For a comprehensive opt-out of interest-based advertising from participating companies, visit: https://optout.aboutads.info
- Network Advertising Initiative (NAI): Another opt-out tool for interest-based advertising: https://optout.networkadvertising.org
7. Impact of Disabling Cookies
While you have the right to disable or restrict cookies at any time, please be aware that doing so may have the following consequences when using chuys-new.rest:
| Cookie Type | Impact if Disabled |
|---|---|
| Essential Cookies | Core website functionality may be severely impaired. You may be unable to navigate the website, complete online orders, make reservations, or access secure areas of the site. We strongly advise against disabling these cookies. |
| Analytics Cookies | We will not be able to collect data about your visit, which means we will have reduced ability to improve our website based on user behavior. Your experience will not be directly affected, but our ability to optimize our food service offerings online may be limited. |
| Functional Cookies | Some personalized features may not work as expected. Your food preferences, dietary filters, location settings, and other customizations may not be saved between visits, requiring you to re-enter information each time. |
| Advertising Cookies | You will still see advertisements, but they will be generic and less relevant to your interests and location. Your online advertising experience may be less tailored to the food products and promotions offered by Chuys. |
8. Cookies and California Privacy Rights
If you are a resident of the State of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:
- Right to Know: The right to know what personal information is being collected about you, including through cookies, and how it is used and shared.
- Right to Delete: The right to request deletion of personal information we have collected about you.
- Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information. Some of the advertising cookies described in this policy may constitute a "sale" or "sharing" of personal information under California law.
- Right to Correct: The right to request correction of inaccurate personal information.
- Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us using the contact information provided at the end of this policy. You may also use the opt-out mechanisms described in Section 6 of this Cookie Policy.
We honor Global Privacy Control (GPC) signals where technically feasible. If you use a browser or browser extension that sends a GPC opt-out signal, we will treat that as a request to opt out of the sale or sharing of your personal information.
9. Third-Party Cookies and External Links
Our website may contain links to third-party websites and integrations with external platforms (such as social media). Please note that these third-party websites operate independently of Chuys and have their own privacy and cookie policies. We have no control over the cookies placed by these third parties, and this Cookie Policy does not apply to those external sites.
We encourage you to review the cookie and privacy policies of any third-party websites you visit through links on chuys-new.rest. The major third-party providers whose cookies may appear on our website include:
- Google LLC – Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc. (Facebook) – Privacy Policy: https://www.facebook.com/policy.php
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, provide you with a notification through our website or via email.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of chuys-new.rest after any changes to this policy constitutes your acceptance of those changes.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries in a timely and transparent manner.
- Company Name: Chuys
- Website: chuys-new.rest
- Email Address: [email protected]